New Product Brand Awareness
Plucky Pickle Dip came to MK Consulting as a new product. They were looking to build brand awareness. Wanting to be a product always on people’s grocery lists.
“Working with MK Consulting brought PR exposure to our business that we’ve never experienced before. Maggie helped us increase awareness, build local sales and grow our social media audiences. Her outreach from everyone to local news and radio personalities, social media influencers and editors in unique and creative ways always brought new opportunities to our small business. Maggie is easy to work with, enthusiastic and always looking out for her clients, even when we’re not engaged in a project. We love working with her! - Britt and Sara from Plucky Pickle Dip
Client Goal
Plucky Pickle Dip came to MK Consulting as a new product. They were looking to build brand awareness. Wanting to be a product always on people’s grocery lists.
Our Plan
We created a pr strategy that focused on local tv spots and influencer marketing in the twin cities area. Creating monthly topics to entice local tv segments along with building their brand and social media accounts.
The Results
Plucky Pickle Dip built a relationship with a local station and did a rotation of segments each month. Also, they created trust with customers through influencer marketing.