Publication Awareness
Staying on top of the fast-paced world of Twin Cities publications.
“Working with MK Consulting has been the best decision I’ve made. Maggie is genuine, personable and works hard to promote and support my business. “ - Heidi Mueller, Creator of Excelsior Candle
Client Goal
Excelsior Candle came to MK Consulting after having disappointing results from other PR companies. This company's goal was to stay on top of the fast paced world of Twin Cities publications, being included in round ups throughout the year. Also, creating a PR strategy that helped set her candle a part. Lastly, staying consistent on.
Our Plan
MK Consulting created a PR strategy that included a media calendar to stay on top of holidays, create a plan for when it made sense to pitch for TV segments plus a social media plan..
The Results
Excelsior Candle and MK Consulting worked together to reach beyond our goals. Creating paid partnerships, was featured in multiple print roundups and finished a successful influencer marketing program.